Science and Human Behavior“We may avoid the use of punishment by weakening an operant in other ways . . . The most effective alternative process is probably extinction . . . Another technique is to condition incompatible behavior . . . But we are still a long way from exploiting the alternatives, and we are not likely to make any real advance so long as our information about punishment and the alternatives to punishment remains at the level of casual observation.” (pp. 191-193)

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