Science and Human Behavior“The individual often comes to control part of his own behavior when a response has conflicting consequences—when it leads to both positive and negative reinforcement. . . . The positive and the negative consequences generate two responses which are related to each other in a special way: one response, the controlling response, affects variables in such a way as to change the probability of the other, the controlled response.” (pp. 230-231)

Subscribe to RSS feed here