“The process of operant conditioning . . . is simple enough. When a bit of behavior has the kind of consequence called reinforcing, it is more likely to occur again . . . The process supplements natural selection. Important consequences of behavior which could not play a role in evolution because they were not sufficiently stable features of the environment are made effective through operant conditioning during the lifetime of the individual, whose power in dealing with his world is thus vastly increased. (pp. 51-52)

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