“A science of behavior is especially vulnerable to the charge of simplification because it is hard to believe that a fairly simple principle can have vast consequences in our lives. We have learned to accept similar apparent discrepancies in other fields. We no longer find it hard to believe that a bacterium or virus can explain the devastation of a plague or that the slipping of parts of the earth’s crust can explain the tragedy of a city leveled by an earthquake.” (p. 254)


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