About Behaviorism, Chapter 14: Summing Up, Quote 20

“The disastrous results of common sense in the management of human behavior are evident in every walk of life, from international affairs to the care of a baby, and we shall continue to be inept in all these fields until a scientific analysis clarifies the advantages of a more effective technology. It will then be obvious that the results are due to more than common sense.” (p. 258)

 

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