Science and Human Behavior, Chapter 5: Operant Behavior, Quote 15

“One form of precurrent behavior may precede different kinds of reinforcers upon different occasions. The immediate stimulation from such behavior will thus become a generalized reinforcer. We are automatically reinforced, apart from any particular deprivation, when we successfully control the physical world. This may explain our tendency to engage in skilled crafts, in artistic creation, and in such sports as bowling, billiards, and tennis.” (p. 77)

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