Science and Human Behavior, Chapter 17: Private Events in a Natural Science, Quote 18

“A man may see or hear “stimuli which are not present” on the pattern of the conditioned reflex: he may see X, not only when X is present, but when any stimulus which has frequently accompanied X is present. The dinner bell not only makes our mouth water, it makes us see food. In the Pavlovian formula we simply substitute “seeing food” for ‘”salivating.” (p. 266)

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