Science and Human Behavior, Chapter 17: Private Events in a Natural Science, Quote 19

Science and Human Behavior“The practical task of generating conditioned stimuli of special effectiveness is an important one, as the artist, writer, and composer know. If it is possible to reinforce a man with the “beauties of nature,” it is usually possible to reinforce him also with conditioned stimuli which evoke responses of seeing the beauties of nature.” (p. 270)

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