About Behaviorism, Chapter 2: The World Within the Skin, Quote 10

“Explanations of behavior vary with the kinds of answers accepted by the verbal community. If a simple “I feel like it” suffices, nothing else will appear. Freud was influential in changing the kinds of answers often given to “Why are you doing that?” He emphasized feelings but allowed for references to personal history. The experimental analysis of behavior goes directly to the antecedent causes in the environment.” (p. 34)

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