About Behaviorism, Chapter 4: Operant Behavior, Quote 15

“All gambling systems are based on variable-ratio schedules of reinforcement, although their effects are usually attributed to feelings . . . The same variable-ratio schedule affects those who explore, prospect, invent, conduct scientific research, and compose works of art, music, or literature, and in these fields a high level of activity is usually attributed to dedication rather than compulsion or irrationality.” (p. 67)

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