Contingencies of Reinforcement. Chapter 1: The Role of the Environment. Quote 3

“… the full significance of consequences was only slowly recognized. Possibly there was some uneasiness about final causes (How could something which followed behavior have an effect on it?), but a major difficulty lay in the facts … Men sometimes act in ways which bring pain and destroy pleasure, have a questionable net utility, and work against the survival of the species.” (p. 5)

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