Contingencies of Reinforcement. Chapter 1: The Role of the Environment. Quote 30

“A particularly effective schedule is at the heart of all gambling devices. Consider a room full of people playing Bingo. The players sit quietly for many hours; they listen with great care as numbers and letters are called out; they arrange markers on cards rapidly and accurately; and they respond instantly when a particular pattern has been completed. What would industry not give for workers who behaved that way? And what would workers not give for work which absorbed them so completely?” (p. 19)

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