Contingencies of Reinforcement. Chapter 7: The Phylogeny and Ontogeny of Behavior. Quote 9

“Certainly no land mammal is now living in the environment which selected its principal genetic features, behavioral or otherwise. Current environments are almost as “unnatural” as a laboratory. In any case, behavior in a natural habitat would have no special claim to genuineness. What an organism does is a fact about that organism regardless of the conditions under which it does it. A behavioral process is none the less real for being exhibited in an arbitrary setting.” (p. 191)

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