Contingencies of Reinforcement. Chapter 2: Utopia as an Experimental Culture. Quote 8

“When a member of a herd of grazing animals spots the approach of a predator and utters a warning cry, the group is more likely to escape and survive, but the member who emits the cry calls attention to himself and may perish. Ontogenic contingencies of reinforcement work in the same way: a culture induces a hero to die for his country or a martyr for his religion. (p. 40)

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