Contingencies of Reinforcement. Chapter 2: Utopia as an Experimental Culture. Quote 11

“The man who insists upon judging a culture in terms of whether or not he likes it is the true immoralist . . . He is like the child who said: “I’m glad I don’t like broccoli because if I liked it, I’d eat a lot of it, and I hate it.” (pp. 41-42)

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