Contingencies of Reinforcement. Chapter 3: The environmental solution. Quote 4

“Money is the archetypal generalized reinforcer, and men are reinforced by it even when they do not exchange it for other things. The possibility of a generalized negative reinforcement must also be considered; much of what is called irrational or compulsive behavior has the form of avoidance or escape in the absence of aversive stimuli.” (p. 68)

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