Contingencies of Reinforcement. Chapter 6: An Operant Analysis of Problem Solving. Quote 12

“A rule is simply an object in the environment. Why should it be important? This is the sort of question which always plagues the dualist. Descartes could not explain how a thought could move the pineal gland and thus affect the material body . . . How does a rule govern behavior? As a discriminative stimulus, a rule is effective as part of a set of contingencies of reinforcement. A complete specification must include the reinforcement which has shaped the topography of a response and brought it under the control of the stimulus.” (p. 148)

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