Reflections on Behaviorism and Society. Chapter 1: Human Behavior and Democracy. Quote 13

“A second principle in improving the control of people by the people is the avoidance of contrived reinforcers. Here, again, there is a long history. We all live in a token economy. . . But behavior is most expeditiously shaped and maintained by its natural consequences . . . The separation of workers from the natural products of their work was, of course, what Marx meant by “alienation.”” (pp. 11-12)