Reflections on Behaviorism and Society. Chapter 4: Humanism and Behaviorism. Quote 2

“An omniscient physiologist should be able to tell us, for example, how a person is changed when a bit of his behavior is reinforced, and what he thus becomes should explain why he subsequently behaves in a different way … He should also be able to change behavior by changing the organism directly rather than by changing the environment.” (p. 49)