Reflections on Behaviorism and Society. Chapter 7: Can We Profit from Our Discovery of Behavioral Science? Quote 5

“A science of behavior . . . turns to the environment—the environment that has produced the genetic endowment . . . and that now shapes and maintains the repertoire of the individual . . . By analyzing these two roles of the environment we can begin to understand behavior and, by changing the environment, to modify it.” (p. 85)