Cumulative Record: Definitive Edition (1999). Chapter 2:The Control of Human Behavior (Abstract). Quote 3

A later type of popular hero is the cheat, who outwits the strong man by misrepresentation and deceit . . . But the cheat, eventually, is almost as objectionable as the bully, and ethical control accordingly arises. It is held to be wrong to lie, cheat, or cry “Wolf” for one’s amusement. (p. 20)