Cumulative Record. Chapter 28: The Operational Analysis of Psychological Terms. Quote 41

The individual becomes aware of what he is doing only after society has reinforced verbal responses with respect to his behavior as the source of discriminative stimuli . . . It is an ironic twist, considering the history of the behavioristic revolution, that as we develop a more effective vocabulary for the analysis of behavior we also enlarge the possibilities of awareness, so defined. The psychology of the other one is, after all, a direct approach to “knowing thyself.” (p. 425)