Cumulative Record. Chapter 32: Why Are the Behavioral Sciences Not More Effective. Quote 11

The behaviorist is often said to treat behavior simply as response to stimuli, but that view has long been out of date. Three things must be taken into account: the situation in which behavior occurs, the behavior itself, and its consequences. These three things are interrelated in very intricate ways in what are called the “contingencies of reinforcement.” (p. 470)