By reinforcing nonverbal and verbal behavior in particular ways, we change what a person says or does, but what he says or does is not due to his opinions or attitudes but to the contingencies of reinforcement we have arranged. (p. 469)
Cumulative Record. Chapter 32: Why Are the Behavioral Sciences Not More Effective. Quote 5
- Post author:B. F. Skinner Foundation
- Post published:January 18, 2024
- Post category:Skinner's Quote of the Day