Cumulative Record: Definitive Edition (1999). Chapter 3: Some Issues Concerning the Control of Human Behavior. Quote 12

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Cumulative Record: Definitive Edition (1999). Chapter 3: Some Issues Concerning the Control of Human Behavior. Quote 12

Post author:B. F. Skinner Foundation
Post published:March 9, 2021
Post category:Skinner's Quote of the Day

The observable effect of any statement of value is to alter the relative effectiveness of reinforcers. (p. 35)

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