Reflections on Behaviorism and Society. Chapter 1: Human Behavior and Democracy. Quote 11 Post author:B. F. Skinner Foundation Post published:June 7, 2019 Post category:Skinner's Quote of the Day “By “behavior modification” I mean what the term was introduced to mean – changing behavior through positive reinforcement.” (p. 10) You Might Also Like About Behaviorism, Chapter 14: Summing Up, Quote 3 September 26, 2017 About Behaviorism, Chapter 11: The Self and Others, Quote 20 August 4, 2017 Upon Further Reflection. Chapter 4: Selection by Consequences Quote 13 May 5, 2020