Reflections on Behaviorism and Society. Chapter 1: Human Behavior and Democracy. Quote 12 Post author:B. F. Skinner Foundation Post published:June 10, 2019 Post category:Skinner's Quote of the Day “The very substitution of positive reinforcement for aversive control is, of course, at the heart of the struggle for freedom.” (p. 10) You Might Also Like About Behaviorism, Chapter 3: Innate Behavior, Quote 5 March 15, 2017 Science and Human Behavior, Chapter 16: Thinking, Quote 6 September 19, 2016 Science and Human Behavior, Chapter 16: Thinking, Quote 9 September 22, 2016