Reflections on Behaviorism and Society. Chapter 3: The Ethics of Helping People. Quote 14 Post author:B. F. Skinner Foundation Post published:August 7, 2019 Post category:Skinner's Quote of the Day “In retrospect, much of this [behavior modification] often seems to be simply a matter of common sense, but people have had common sense for thousands of years, and it has not helped them solve the basic problem.” (p. 45) You Might Also Like Beyond Freedom and Dignity. Chapter 5: Alternatives to Punishment. Quote 13 November 18, 2021 Science and Human Behavior, Chapter 2 A Science of Behavior?, Quote 8 January 20, 2016 Cumulative Record. Chapter 10: The Experimental Analysis of Behavior. Quote 7 June 10, 2022