Reflections on Behaviorism and Society. Chapter 3: The Ethics of Helping People. Quote 14

Post author:B. F. Skinner Foundation
Post published:August 7, 2019
Post category:Skinner's Quote of the Day

“In retrospect, much of this [behavior modification] often seems to be simply a matter of common sense, but people have had common sense for thousands of years, and it has not helped them solve the basic problem.” (p. 45)

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For a deep dive into the Skinnerian approach to verbal behavior and its everyday applications, please register for the Fall 2026 Skinner Session. The online event, titled Verbal Behavior in Action, will take place on October 23, 2026. It features a talk from Andre Anderson, who will examine, in his unique way, "how principles from B. F. Skinner’s Verbal Behavior can be applied to spoken word poetry to promote sustainable behavior change" (1.5 CEUs). Dave Palmer and David Roth will discuss Skinner's 1967 seminar on verbal behavior from recently discovered audiotapes (1.5 CEUs). Last but not least, Emily Kerwin with lead the panel discussion with clinicians using Skinner's analysis of verbal behavior across a variety of service settings (1.5 CEUs). Sign up now to enjoy the early bird special pricing when you register for all three!

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SKINNER'S QUOTE OF THE DAY

“In retrospect, much of this [behavior modification] often seems to be simply a matter of common sense, but people have had common sense for thousands of years, and it has not helped them solve the basic problem.” (p. 45)

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