Reflections on Behaviorism and Society. Chapter 8: Why I Am Not a Cognitive Psychologist. Quote 14

Post author:B. F. Skinner Foundation
Post published:December 6, 2019
Post category:Skinner's Quote of the Day

“We choose the wrong path at the very start when we suppose that our goal is to change the “minds and hearts of men and women” rather than the world in which they live.” (p. 112)

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From now through August 31, the paperback edition of Verbal Behavior: Extended Edition is just $15 in the B. F. Skinner Foundation's bookstore.

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EARLY BIRD SPECIAL!

For a deep dive into the Skinnerian approach to verbal behavior and its everyday applications, please register for the Fall 2026 Skinner Session. The online event, titled Verbal Behavior in Action, will take place on October 23, 2026. It features a talk from Andre Anderson, who will examine, in his unique way, "how principles from B. F. Skinner’s Verbal Behavior can be applied to spoken word poetry to promote sustainable behavior change" (1.5 CEUs). Dave Palmer and David Roth will discuss Skinner's 1967 seminar on verbal behavior from recently discovered audiotapes (1.5 CEUs). Last but not least, Emily Kerwin with lead the panel discussion with clinicians using Skinner's analysis of verbal behavior across a variety of service settings (1.5 CEUs). Sign up now to enjoy the early bird special pricing when you register for all three!

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SKINNER'S QUOTE OF THE DAY

“We choose the wrong path at the very start when we suppose that our goal is to change the “minds and hearts of men and women” rather than the world in which they live.” (p. 112)

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