Reflections on Behaviorism and Society. Chapter 8: Why I Am Not a Cognitive Psychologist. Quote 14 Post author:B. F. Skinner Foundation Post published:December 6, 2019 Post category:Skinner's Quote of the Day “We choose the wrong path at the very start when we suppose that our goal is to change the “minds and hearts of men and women” rather than the world in which they live.” (p. 112) You Might Also Like Contingencies of Reinforcement. Chapter 1: The Role of the Environment. Quote 9 January 22, 2018 Cumulative Record. Chapter 11: Reinforcement Today. Quote 2 July 22, 2022 Science and Human Behavior, Chapter 8: The Controlling Environment, Quote 11 May 30, 2016