Upon Further Reflection. Chapter 1: Why We Are Not Acting to Save the World. Quote 13

Post author:B. F. Skinner Foundation
Post published:February 26, 2020
Post category:Skinner's Quote of the Day

“A designed way of life would be liked by those who lived it (or the design would be faulty), but it would almost certainly not appeal to those who like what they like because they have been taught to like it by a different culture.” (p. 12)

PLEASE CONSIDER BECOMING A SUSTAINER:

The B. F. Skinner Foundation is a charitable 501(c) (3) organization, EIN 42-1325722. Contributions are tax-deductible for income, gift, and estate taxes. All proceeds support the B. F. Skinner Foundation and enable us to continue our important work. Thank you to all of current and previous donors for helping us continue our mission of Better Behavioral Science for a More Humane World!

Through September 15, the paperback edition of Verbal Behavior: Extended Edition is just $15 in the B. F. Skinner Foundation's bookstore.

Even better, every copy includes our exclusive companion Study Guide!

EARLY BIRD SPECIAL!

For a deep dive into the Skinnerian approach to verbal behavior and its everyday applications, please register for the Fall 2026 Skinner Session. The online event, titled Verbal Behavior in Action, will take place on October 23, 2026. It features a talk from Andre Anderson, who will examine, in his unique way, "how principles from B. F. Skinner’s Verbal Behavior can be applied to spoken word poetry to promote sustainable behavior change" (1.5 CEUs). Dave Palmer and David Roth will discuss Skinner's 1967 seminar on verbal behavior from recently discovered audiotapes (1.5 CEUs). Last but not least, Emily Kerwin with lead the panel discussion with clinicians using Skinner's analysis of verbal behavior across a variety of service settings (1.5 CEUs). Sign up now to enjoy the early bird special pricing when you register for all three!

The newest addition to the Skinner for the 21st Century series, Upon Further Reflection: Extended Edition, is available in paperback! A PDF version of the book is also available.

SKINNER'S QUOTE OF THE DAY

“A designed way of life would be liked by those who lived it (or the design would be faulty), but it would almost certainly not appeal to those who like what they like because they have been taught to like it by a different culture.” (p. 12)

You Might Also Like

Recent Issues. Chapter 2: The Origins of Cognitive Thought. Quote 15

Cumulative Record. Chapter 34: The Generic Nature of the Concepts of Stimulus and Response. Quote 1

Verbal Behavior: Extended Edition. Personal Epilogue I: The Validity of the Author’s Verbal Behavior. Quote 3