The effect of no is clear when it is emitted as a mand specifying the cessation of nonverbal behavior on the part of the listener. We observe that someone is about to perform a dangerous act and cry No! A singer misses a high note by a full half-tone and we cry No! also. We say No! to children to halt various undesirable acts—for example, the handling of fragile objects. (p. 323)
Verbal Behavior: Extended Edition. Chapter 12: The Autoclitic. Quote 27
- Post author:B. F. Skinner Foundation
- Post published:September 5, 2025
- Post category:Skinner's Quote of the Day
