Verbal Behavior: Extended Edition. Chapter 14: Composition and Its Effects. Quote 16

Post author:B. F. Skinner Foundation
Post published:October 22, 2025
Post category:Skinner's Quote of the Day

If X is someone who arouses a strong emotional reaction in us, then the remark X is going to telephone you shortly will alter our subsequent response to the sound of the telephone bell. (p. 358)

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An Online Edition of The Analysis of Behavior by Holland & Skinner is now available free of charge! Imagine being taught at Harvard by B. F. Skinner! In a sense, that is what this course provides. In collaboration with Behavior Development Solutions (BDS), the B. F. Skinner Foundation is glad to bring to the new generation this programmed instruction course, developed by Drs. Holland and Skinner, to teach basic terms and principles of behavior analysis. Originally designed for use in a mechanical teaching machine, early steps in the sequence prepare you for later, more advanced material. It takes the student through a carefully prepared sequence of steps and it brings textual responding under appropriate stimulus control. That is, rather than selecting a response, the learner types it (just as one does under natural stimulus conditions). No other online course fully embodies the methodology developed by Skinner. In addition to the free version, students of behavioral analysis can sign up for a 4-part, 24 CEUs course.

SKINNER'S QUOTE OF THE DAY

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