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An amphora is a Greek vase with two handles has at least three effects upon the listener. As a result of having heard this response he may (1) say amphora when asked What is a Greek vase with two handles called?, (2) say A Greek vase having two handles when asked What is an amphora?, and (3) may point appropriately when asked Which of these is an amphora? Again, these are not results which occur spontaneously in the naïve speaker but rather as the product of a long history of Verbal conditioning. Education is largely concerned with setting up the behavior necessary to permit these changes to occur. (p. 360)