Two scientists may stop talking shop while in a crowded elevator if they are sensitive to an additional audience which may react to their verbal behavior as gibberish. If the negative audience does not predominate, the result may be a loss of effectiveness with respect to the positive audience. (p. 231)
Verbal Behavior: Extended Edition. Chapter 9: Multiple Causation. Quote 4
- Post author:B. F. Skinner Foundation
- Post published:May 20, 2025
- Post category:Skinner's Quote of the Day