Verbal Behavior: Extended Edition. Supplemental Material: The Evolution of Verbal Behavior. Quote 12

Post author:B. F. Skinner Foundation
Post published: July 10, 2026
Post category:Skinner's Quote of the Day

. . . if we are to call Uh either a mand or a tact: The consequences must be generalized. (p. 494)

PLEASE CONSIDER BECOMING A SUSTAINER:

The B. F. Skinner Foundation is a charitable 501(c) (3) organization, EIN 42-1325722. Contributions are tax-deductible for income, gift, and estate taxes. All proceeds support the B. F. Skinner Foundation and enable us to continue our important work. Thank you to all of current and previous donors for helping us continue our mission of Better Behavioral Science for a More Humane World!

EARLY BIRD SPECIAL!

For a deep dive into the Skinnerian approach to verbal behavior and its everyday applications, please register for the Fall 2026 Skinner Session. The online event, titled Verbal Behavior in Action, will take place on October 23, 2026. It features a talk from Andre Anderson, who will examine, in his unique way, "how principles from B. F. Skinner’s Verbal Behavior can be applied to spoken word poetry to promote sustainable behavior change" (1.5 CEUs). Dave Palmer and David Roth will discuss Skinner's 1967 seminar on verbal behavior from recently discovered audiotapes (1.5 CEUs). Last but not least, Emily Kerwin with lead the panel discussion with clinicians using Skinner's analysis of verbal behavior across a variety of service settings (1.5 CEUs). Sign up now to enjoy the early bird special pricing when you register for all three!

The newest addition to the Skinner for the 21st Century series, Upon Further Reflection: Extended Edition, is available in paperback! A PDF version of the book is also available.

SKINNER'S QUOTE OF THE DAY

You Might Also Like

Verbal Behavior: Extended Edition. Chapter 12: The Autoclitic. Quote 19

Science and Human Behavior, Chapter 11: Aversion, avoidance, anxiety, Quote 10

Verbal Behavior: Extended Edition. Chapter 14: Composition and Its Effects. Quote 24